Idea
| Strategic objectives |
| Doing fine and stronger the main industry, the main industry to maintain its leading position, diversified development, one of China's five hundred Ranks to build a world-class enterprise. |
| Company Vision |
| Become a world-class web business. |
| Company Mission |
| The world's most beautiful woven ribbons, creating exquisite and elegant living. |
| Enterprise policy |
| Safety norms, the team, and sustainable. |
| Corporate purposes |
| Create value for customers, creating profits for shareholders, creating opportunities for staff, creating benefits for the community. |
| The spirit of enterprise |
| Vibrant glow, forge ahead; pursuit of excellence, Dingli world. |
| Staff concept |
| Loyalty, vision, health and development. |
| Employing the concept |
| Cause of keeping pay and conditions, sentiments, culture to people. |
| Technology development concept |
| Technological innovation, promote product innovation; technological advancement and industrial progress. |
| Service concept |
| Services that exceed customer expectations, service to create customer satisfaction. |
| Philosophy |
| Standardized management, diversification strategy, capital operation and international markets. |
| Product concept |
| In order to obtain the trust of quality in order to enhance the brand value; cost to win the competition, innovation and improve efficiency. |
| Values |
| Performance priority consideration to fairness; establish a scientific evaluation system value, the value of the distribution system adhere to a win-win. |
| Development concept |
| Conform to the trend of technological development, adapt to changes in the market trend, follow the trend of social development. |
| Management philosophy |
| Fine efficient, pragmatic and self-discipline |
| Security concept |
| Respect for life, responsibility |
| Clean concept |
| Clean work, innocent man |
| Learning concept |
| Beyond the self, Zhiyuzhishan |
| Working spirit |
| Unity, dedication, pioneering and innovative. |
| Work ethic |
| Talk about ethics, about execution, speaking perfect. |